Lighthouse Studio

Create Paper and Pencil Interview

When you create a paper-and-pencil study for CBC, MaxDiff, or CVA, you select:

 

Design Seed:  An integer that gives the random number generator a starting point.  Different seeds will lead to different designs.  The designs may be better or worst depending on the starting seed.

 

Number of Versions:  Including multiple versions of the questionnaire helps control order/context bias, and also can lead to more efficient designs.  But, the more versions you use, the more difficult to manage the fielding.

 

We recommend you read more about creating paper-and-pencil studies for each methodology:

 

CBC

MaxDiff

CVA

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