Lighthouse Studio

MaxDiff Anchored Scaling Settings

This dialog lets you specify the text to use for the dual-response indirect anchor questions.  

 

Response Options Text:

 

By default, we arrange the three respondent options in the order: None, Some, All.  You may rearrange the order using the Up and Down arrows to the right of the grid.  You can, of course, always customize the text displayed.  However...

 

The None row should always mean that none of the items exceeds the anchor threshold

The Some row should always mean that some of items exceed the anchor threshold

The All row should always mean that all of the items exceeds the anchor threshold

 

Warning: Even though you can rearrange the order of the radio buttons for displaying to the respondent, All is always coded internally as 1, Some as 2, and None as 3.  Be careful that your Text labels always correspond to the same meaning in the Field column of the grid.  For example, it would be a very bad mistake to rearrange the order of the statements on the screen just by changing the Text of the rows within the Respondent Options Text grid.

 

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