Lighthouse Studio

Apply Product Awareness

Apply Product Awareness: (on or off)

In some cases it is reasonable to conclude that a Respondent will not purchase a product they are not aware of.

Settings:

You can define, by respondent, which products a respondent is aware of, and remove the products they're not aware of from the Products we simulate against. This can be done manually or with an Import file. When a RespondentID does not appear in the Product Awareness setup that Respondent will be treated as if they are aware of all the Products on offer.

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