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Conference At-a-Glance

Pre-Conference Sessions

Monday, September 23, 2019

Start
Time
Room 1 Room 2 Room 3 Room 4
7:00 AM Breakfast (for those attending AM tutorial sessions this day)
8:00 AM CBC Hands-On Workshop* (1 of 4) Becoming an Expert in Conjoint Analysis*** (1 of 2) Running a Conjoint Project from Start to Finish** Advanced MaxDiff Programming**
12:00 PM Lunch (for those attending either AM or PM tutorial sessions this day)
1:00 PM CBC Hands-On Workshop* (2 of 4) Becoming an Expert in Conjoint Analysis*** (2 of 2) Experimental Conjoint Solutions***
5:00 PM Adjourned

*Introductory   **Intermediate   ***Advanced

Tuesday, September 24, 2019

Start
Time
Room 1 Room 2 Room 3 Room 4 Room 5
7:00 AM Breakfast (for those attending AM tutorial sessions this day)
8:00 AM CBC Hands-On Workshop* (3 of 4) Situational Choice Experiments and Tree-Based Models*** Predictive Modeling Using Microsoft Azure*** Advanced LHS Programming*** Getting to Know Sawtooth Software’s Choice Simulator*
12:00 PM Lunch (for those attending either AM or PM tutorial sessions this day)
1:00 PM CBC Hands-On Workshop* (4 of 4) Intro to Menu-Based Choice** How to Find and Communicate the Story in the Data* Conducting Segmentation to Solve Business Problems** MaxDiff, Latent Class Segmentation, and TURF Optimization*
6:00 PM Dinner Reception (for attendees registered for the Wed-Fri conference sessions)

*Introductory   **Intermediate   ***Advanced

General Sessions

Wednesday, September 25, 2019

Start
Time
Methodology & Analytics Track
Ballroom 1
Corporate Research Track
Ballroom 2
Tools & Techniques Track
Room 3
7:00 AM Breakfast
8:30 AM Welcome Address
8:50 AM A Comparison of PC and Mobile Interviewing Modalities
9:25 AM A Researcher's Guide to Studying Large Attribute Sets in Choice-Based Conjoint
10:00 AM Refreshment Break
10:30 AM What South African Medical Students Value in a Rural Internship
11:00 AM Leadership Qualities: Preferences from the Millennial Generation
11:30 AM Choice-Based Conjoint Meets Virtual Reality
12:00 PM Lunch
1:30 PM Too Much Information?: The Curious Case of Augmented MaxDiff New Research Tools for Product Optimization and Idea Screening (1:30–1:45)

How Zappos Uses Conjoint Analysis for Superior Insights and Customer Segmentation
A Programming Showcase: Delighting Clients and Respondents with Interactive Surveys (1 of 2)
2:15 PM Can We Use RLH to Assess Respondent Quality? Conjoint Analysis throughout the Product Development Cycle A Programming Showcase: Delighting Clients and Respondents with Interactive Surveys (2 of 2)
3:00 PM Refreshment Break
3:30 PM Bandit MaxDiff: The Effects of Design Parameters on Hit Rates in Diverse Datasets Connecting People with Public Lands Using MaxDiff Insights Hack Your Lighthouse Studio Experimental Designs
4:15 PM Trees, Forests and Situational Choice Experiments The Implicit and Explicit Effectiveness of Advertising on Twitter What Do We Mean by AI in Market Research?
5:15 PM Optional Clinic: Product Optimization Search in the Sawtooth Software Market Simulator Optional Clinic: Powerful and Friendly Online Discover for CBC and MaxDiff  
6:00 PM Reception

Thursday, September 26, 2019

Start
Time
Methodology & Analytics Track
Ballroom 1
Corporate Research Track
Ballroom 2
Tools & Techniques Track
Room 3
7:00 AM Breakfast
8:30 AM Examining the No-Choice Option in Conjoint Analysis Keynote: The Joys and Sorrows of the Corporate Researcher List Building and Quota Control in Lighthouse Studio Surveys
9:15 AM Modelling Stockpilable Product Purchase Decisions Using Volumetric Choice Experiments How to Quickly Capture the User's Voice to Inform Product Strategy Why, When, and How to Use Conjoint Analysis in Your Research
10:00 AM Refreshment Break
10:30 AM Conjoint Meets AI Fleeting Frustration or Fatal Flaw? Using Choice Models to Predict Customer Behavior and Prioritize Problems (10:30–11:00)

Best Practices for Market Segmentation (11:00–11:15)
Customizing your Lighthouse Studio Surveys Using CSS and JavaScript (1 of 2)
11:15 AM Globally Adaptive Efficient DCE Designs Using ACBC to Design Online Promotional Messaging for Lifetime Sheds Customizing your Lighthouse Studio Surveys Using CSS and JavaScript (2 of 2)
12:00 PM Lunch
1:30 PM Predicting the (Unobserved) Predictable Credit Union Analytics Use Cases Using Conditional Display and Conditional Pricing in CBC Studies
2:00 PM Can I Reduce the Number of Conjoint Tasks and Still Get Good Quality Data? Managing Your Online Research Community for High ROI Enhancing Your Surveys Using the Question Library
2:30 PM Combining CBC and Dynamic Choice Models for More Accurate Forecasting Create Digital Ads Guaranteed to Stop People in Their Tracks (or Scroll) Linking Sawtooth Software with Other Sample and Survey Providers
3:00 PM Refreshment Break
3:30 PM Data Fusion: A Flexible HB Template for Modeling Structures across Multiple Data Sets The Peaks and Pitfalls of MaxDiff at Procter & Gamble Tips and Tricks for Programming Excel Market Simulators
4:15 PM Segmenting Choice and Non-Choice Data Simultaneously: Part Deux Lessons Learned from my Years in Sawtooth Software Technical Support (4:15–4:30)

Using MaxDiff to Capture Market Segments of Hawaii Visitors (4:30–5:00)
“Help Me, Sawtooth Software Forum, You’re My Only Hope!”
5:15 PM Optional Clinic: Bandit MaxDiff: Results and How Easy It Is to Program in Lighthouse Studio Optional Clinic: Latest Features in the Discover Platform  
6:00 PM Reception

Friday, September 27, 2019

Start
Time
Methodology & Analytics Track
Ballroom 1
Corporate Research Track
Ballroom 2
Tools & Techniques Track
Room 3
7:00 AM Breakfast
8:30 AM Understanding Consumer Preferences: A Comparison of Survey and Purchase-Based Approaches Using MaxDiff to Serve Users and Protect the Internet How to Develop Product and Positioning Concepts to Identify Winners in Testing
9:00 AM Modeling Crowded Pipelines in Pharmaceutical Markets A Quest for a Deployable Churn Model Practical Application of Conjoint WTP (Willingness to Pay)
9:30 AM Maximizing the Impact of OOH Advertisement Using Discrete Choice Modeling & Text Analytics Finding the Next Big Thing at Universal Parks & Resorts (1:45–2:15) Sensitivity Analysis and Optimization Search in Sawtooth Software’s Market Simulator
10:00 AM Refreshment Break
10:30 AM Using Adaptive Choice-based Conjoint Analysis to Unravel the Determinants of Voter Choices (Attend either Methodological or Tools & Techniques Track—We’ve selected presentations to appeal to everyone) Which Conjoint Method (or MaxDiff) Should I Use?
11:15 AM The Challenge of Identifying Causality in Observational Data (Attend either Methodological or Tools & Techniques Track—We’ve selected presentations to appeal to everyone) Avoiding Common Pitfalls in Conjoint Analysis
11:50 PM Closing Remarks
12:00 PM Conference Adjourned