“It’s the only practitioner-oriented conference for marketing science, and Sawtooth Software always runs a first-class operation.”

Optimize Your Conference Experience

In addition to our pre-conference workshop and tutorials, this year we are offering three parallel conference tracks on September 25–27: one for methodologists and academics, one for corporate researchers, and the other for those who want to learn more about specific techniques and software. Stick with one track, or customize your experience by switching to and from the other tracks.

Corporate Research
& Case Studies

See case studies that illustrate how quantitative methods affect the bottom line.

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& Analytics

Better understand the methods and experiments that produce meaningful insights.

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& Techniques

Learn some of the strategies and software involved in today's market research.

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Registration Information

Register Today

Pricing Early Registration Normal Registration
Conference (Wed-Fri) $1500 $1650
Pre-Conference: 2-Day Workshop $1250 $1450
Pre-Conference: 1-Day Workshop $700 $800
Pre-Conference: Half-Day Tutorials $350 each $400 each

To receive the early registration rate, payment must be received by August 15. After that date, the normal registration rate applies and payment must be received by Sawtooth Software prior to the start of the event. Your registration for the conference, workshops and/or tutorials is not considered complete until payment has been received by Sawtooth Software. Academic discounts are available for qualifying full-time students and full-time faculty. Proof of academic enrollment or employment required. Please contact to see if you qualify.

To learn more about our policies regarding payment, cancellations, substitutions, photography, recording, and our code of conduct, please visit this link.

Conference Venue

This year's conference will be held at the Hilton San Diego Resort & Spa Hotel. This beautiful waterfront resort is located on scenic Mission Bay, just minutes away from some of San Diego’s famous landmarks, including Sea World.

Check Out the Hotel