Sawtooth Software: The Survey Software of Choice

SKIM/Sawtooth Software Conference - April 2019

SKIM Group (The Netherlands) and Sawtooth Software (USA) are pleased to announce their 2019 European Conference and Training Event held in Paris, France! The European event consists of four days of workshops, tutorials, and conference papers. It brings together market research practitioners and academics to learn about and discuss quantitative methods in marketing research. 

Barcelona

Overview

Topics

  • Conjoint/Choice Analysis/Menu-Based Choice
  • Maximum Difference Scaling (MaxDiff)
  • Market Segmentation
  • Machine Learning Algorithms: Random Forests & XGBoost

Instructors

  • Bryan Orme, President, Sawtooth Software
  • Keith Chrzan, Senior Vice President, Sawtooth Analytics, Sawtooth Software
  • Aaron Hill, Vice President, Client Services, Sawtooth Software
  • Brian McEwan, Director of Client Enrichment, Sawtooth Software
  • Megan Peitz, Ingenuity Ambassador, Sawtooth Software
  • Justin Luster, Senior Product Manager, Sawtooth Software
  • Ewa Nowakowska, PhD
  • Jeroen Hardon, Senior Director Transformation, SKIM
  • Tommaso Gennari, Senior Analytics Consultant, SKIM
  • Kees Van der Wagt, Senior Director Methodology & Innovation, SKIM
  • Mike Patterson, Director of Research Analytics, Radius Global Market Research

 

This is not a sales event for Sawtooth Software’s products but a series of practical workshops and conference papers aiming to sharpen your skills and extend your knowledge in marketing science related applications. Whether you use our software or not, you will learn a great deal about the techniques. Some presentations are intended for those just beginning their careers, whereas others assume a higher level and are aimed at the advanced practitioner and academic.