Creating a Custom Conjoint Simulator


November 9th, 2023

12:00 pm ET

Conjoint analysis is rapidly becoming a frequently used methodology in market research. We've presented webinars, earlier this year, about the background on conjoint analysis, however, this webinar will go into detail on how to create a market simulator to conduct what-if scenario analyses. Dan Yardley on the Sawtooth Software Analytics team will present the steps and how-to's to create a custom conjoint simulator - so you too will be able to create your own in the future if necessary.

Surface Studio On Table Mockup by Anthony Boyd Graphics

Webinar Details


Dan Yardley

Decision Sciences Consultant, Sawtooth Analytics