Creating a Custom Conjoint Simulator

Conjoint analysis is rapidly becoming a frequently used methodology in market research. We've presented webinars, earlier this year, about the background on conjoint analysis, however, this webinar will go into detail on how to create a market simulator to conduct what-if scenario analyses. Dan Yardley on the Sawtooth Software Analytics team will present the steps and how-to's to create a custom conjoint simulator - so you too will be able to create your own in the future if necessary.