How to Use Conjoint Analysis for Brand Tracking


October 26, 2023

10:00 am ET

Join Dean Tindall, Director of Client Services at Sawtooth Software Europe, for a 45-minute free webinar on how to use conjoint analysis in brand tracking studies. Brand tracking studies, including measurement of awareness, preference and consideration, are well-known and common in the research community. But few researchers know that conjoint analysis is an excellent tool to gain even more insight into a brand’s value. In fact, several research claims that conjoint ‘share of preference’ is a superior metric to measure customers’ predisposition to buy a brand. It is more stable over time and it provides richer data. The key to measuring a brand’s value is to measure its pricing power – for which conjoint is an great tool. In this free webinar, Dean will discuss how to use conjoint analysis to track a brand’s premium nature, and elasticity at the respondent level and combine methods, such as Key Driver Analysis to gain rich insights about the brand.

Webinar Details


Dean Tindall

Director of Client Services - Europe