3-Day, Hands-on Workshop

Below is our typical daily schedule, although it may vary depending on class needs.
Start End Duration Activity
7:00 AM8:00 AM1:00Breakfast break
8:00 AM10:00 AM2:00Session 1
10:00 AM10:15 AM0:15Mid-morning break
10:15 AM12:00 PM1:45Session 2
12:00 PM12:00 PM1:00Lunch break
1:00 PM3:00 PM2:00Session 3
3:00 PM3:15 PM0:15Mid-afternoon break
3:15 PM5:00 PM1:45Session 4

Introduction to CBC

This session introduces participants to discrete choice (CBC) analysis through interactive, hands-on training.

  • Conjoint methodology: overview, concepts, and objectives
  • Formulating attributes and levels
  • Designing conjoint experiments
  • Best practices / common mistakes related to CBC
  • Choosing among the four experimental design strategies: Complete Enumeration, Shortcut, Balanced Overlap, and Random
  • Prohibitions: are they universally bad? Testing the impact of modest to severe prohibitions
  • Design Testing: How simulated respondent data can help with sample size decisions