Sawtooth Software Conference 2019 | San Diego, CA, USA | September 23–27

Download CPM

CPM is a legacy product for analyzing perceptions and preferences to produce a graphical product map. It is no longer sold or supported.

Latest Version

CPM Version 2.2.14

9 Feb 2010


CPM is a method for analyzing data about respondent perceptions and preferences to produce a "product map". A product map is a graphic representation of the ways people perceive products in terms of underlying attributes, as well as an aid in understanding their preferences. A valid license for this module will be required before the software may be accessed. To install the latest version of CPM, please follow these directions:

  1. Download Program. [3.9 MB] If you previously had CPM v2.1.x installed on your computer, you must uninstall your old version before installing this update.

  2. Launch Installation Program. For new installations: While we recommend using the default installation location, you may install the new version of CPM in any directory you choose.

  3. Enter User ID Information. If this is a new installation, you will need to either copy the userid.chb file (which you may have received by email) into the installation directory, or import that file by launching CPM and going to Help - About CPM / User ID .... It is easiest just to import the file, but if you choose to retype the information in the About CPM / User ID area, it must be entered exactly as it appears on the license information that accompanied your software.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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Demonstrate CBC Using Only Basic Math

This survey will illustrate how Choice-Based Conjoint surveys work. It involves choosing food for dinner at a baseball game. You will take a quick 9-question CBC questionnaire, and then, using simple addition arithmetic, we will analyze your results and place the results into a "what-if" market simulator to see how your results stack up against others who have completed this survey.

Begin Demonstration