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CVA Technical Paper (2002)

Conjoint Value Analysis (CVA) is an integrated component within our SSI Web platform for full-profile conjoint analysis. The CVA technique (ratings-based or card-sort conjoint) is a classic technique introduced in the 1970s that is used less often today than discrete choice approaches such as CBC and ACBC.  CVA interviews can be conducted using the software's built-in web-based interviewing program or data can be gathered using a paper-and-pencil approach. CVA can be used to manage all aspects of card-sort (single-concept) or pairwise comparison conjoint studies. This paper provides a description and technical details of CVA.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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Getting Started with Conjoint Analysis

New to conjoint analysis? Pick up a copy of Bryan Orme's best-selling book today!

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