MaxDiff Results & Simulator

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Sawtooth Software has provided an online tool that allows you and your clients* to see MaxDiff results, run simulations, and perform TURF analysis. This tool is typically used to show the results of a MaxDiff survey created in Lighthouse Studio. It can:


Display item scores for the sample, or by segment

Conduct simulations, projecting "market choices"

Optimize portfolios of items to "reach" respondents, via TURF analysis


See how to upload MaxDiff scores and survey data from Lighthouse Studio.



* Additional licenses may be required.

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