There are three different types of projects available within the MaxDiff Analyzer:
•MaxDiff
•Anchored MaxDiff
•General
Use the "MaxDiff" project type when you are analyzing standard MaxDiff scores. This project type will rescale the results and enable other special features that only work with MaxDiff scores.
Use the "Anchored MaxDiff" project type when you are analyzing Anchored MaxDiff scores. With Anchored scaling, the Anchor score (must be the last score in the file) usually represents the utility threshold (boundary) between important/not important, preferred over status quo/not preferred over status quo, or buy/no buy items.
The "General" project type will work with most other data that are to be analyzed in the simulator or TURF analyzer. Likert scale data is one example of such data that could be analyzed with a "General" project.