Welcome to MaxDiff Analyzer

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The MaxDiff Analyzer is for analyzing results of MaxDiff (Maximum Difference Scaling) questionnaires (also known as best/worst scaling) as well as other general data (like Likert Scale data).  It can:


Display average values for the sample, or by segment

Conduct simulations, projecting "market choices"

Optimize portfolios of items to "reach" respondents, via TURF analysis