2017 Sawtooth Software Asia-Pacific Training Event - April 2017

The 2017 Sawtooth Software Asia-Pacific Training Event will be held at in Singapore, on April 19-21, 2017. Whether you are just getting started with CBC/MaxDiff/ACBC or are very experienced, come expand your skills, learn new power tricks, and meet senior Sawtooth Software and SKIM Group staff. We will focus on practical solutions that will make a difference in your consulting practice. You will learn new tools and enhance your skills so you can win new business and delight your clients. This training event comes around only about every three years, so don't miss it!

Read More

Summer 2017 Training Event - Park City, Utah

This summer, during the week of July 17–22, 2017 at the luxuriant Hotel Park City, a beautiful mountain resort just 35 minutes away from Salt Lake City International Airport, Sawtooth Software will present three educational programs:

  • July 17-19: Choice Modeling Workshop (CBC/MaxDiff/ACBC)  $1600
  • July 17-19: Becoming an Expert in Conjoint Analysis Seminar $1600 NEW
  • July 20-21: Menu-Based Choice (MBC) Workshop  $1200

You will receive a $500 discount on tuition if you attend courses across all five days (July 17–21).

Read More

Choice Modeling Workshop - Huntington Beach - May 2017

On May 22–24 in breezy Huntington Beach, California, Sawtooth Software will present its quarterly Choice Modeling Workshop at the Kimpton Shorebreak Hotel. This is an intensive three-day introductory workshop and training covering three current and popular choice research methodologies: CBC (Choice-Based Conjoint), MaxDiff (Maximum Difference Scaling), and ACBC (Adaptive CBC). Participants will create choice surveys and analyze sample data using a team-oriented case study approach. 

Read More

Webinar: Managing a Successful CBC Project

There are numerous techniques in marketing research — choice-based conjoint (CBC) being one of them. And while CBC is extremely powerful, many research firms shy away from offering it! They mention that it is “too complex” and “too difficult to explain to clients”. But at Sawtooth Software, we believe neither of these statements are true.

Read More