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Multi-Objective Searches in Conjoint Analysis: An Intuitive Explanation

Bryan Orme, President of Sawtooth Software, just released a new technical paper called, "Multi-Objective Searches in Conjoint Analysis: An Intuitive Explanation". If you are familiar with market simulators for conjoint analysis and product search optimization, then this paper will build on that knowledge and explain how to find solutions that optimize the trade-off among multiple objectives like share and profit, allowing you to focus on solutions that can satisfy multiple goals.