Announcing 2016 Marketing Analytics Competition
Sawtooth Software, together with Stanley Black & Decker and SSI (Survey Sampling International) are pleased to announce the 2016 Sawtooth Software Marketing Analytics Consulting Challenge! All interested universities may participate in Phase I of the competition, to be managed and judged within each school. The subject matter is a real business problem supplied by Stanley Black & Decker. This case study will be made available the first week of January, 2016 and will suggest a CBC (Choice-Based Conjoint) solution to the problem.