Announcing 2016 Marketing Analytics Competition

Sawtooth Software, together with Stanley Black & Decker and SSI (Survey Sampling International) are pleased to announce the 2016 Sawtooth Software Marketing Analytics Consulting Challenge! All interested universities may participate in Phase I of the competition, to be managed and judged within each school. The subject matter is a real business problem supplied by Stanley Black & Decker. This case study will be made available the first week of January, 2016 and will suggest a CBC (Choice-Based Conjoint) solution to the problem.

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Call For Papers: SKIM/Sawtooth Software Conference

SKIM Group and Sawtooth Software are pleased to announce the 2016 Joint SKIM/Sawtooth Software European Conference and Training Event, to be held April 12-15 in Rome, Italy at the Courtyard by Marriott Rome Central Park. Last year this event drew 80 attendees.

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Pride and Prejudice and Cluster Analysis

It isn't often that one can combine a charming 19th century comedy of manners with a hard-edged 21st century discussion of segmentation methodology. As it turns out, this isn't one of those times.

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Choice Experiments for Pharmaceutical Marketing Research

I've spent time working in a variety of industries, including a fair portion of my career conducting marketing research among physician respondents. In modeling the prescribing decisions of physicians, pharmaceutical marketing researchers face challenges which combine to limit sample sizes while often requiring complex, sample-hungry models.

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Megan Peitz joins Sawtooth Software as Ingenuity Ambassador

Sawtooth Software is pleased to announce that Megan Peitz has joined their team in the newly formed position of Ingenuity Ambassador. A previous user of Sawtooth Software, Peitz will bring a client-side perspective to the company and its products. Her top priorities will include expanding the customer market, consulting on advanced analytic studies, and contributing to the future development and enhancement of Sawtooth Software products.

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Lighthouse Studio

Lighthouse Studio (formerly SSI Web) is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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