Sawtooth Software: The Survey Software of Choice

Pride and Prejudice and Cluster Analysis

It isn't often that one can combine a charming 19th century comedy of manners with a hard-edged 21st century discussion of segmentation methodology. As it turns out, this isn't one of those times.

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Choice Experiments for Pharmaceutical Marketing Research

I've spent time working in a variety of industries, including a fair portion of my career conducting marketing research among physician respondents. In modeling the prescribing decisions of physicians, pharmaceutical marketing researchers face challenges which combine to limit sample sizes while often requiring complex, sample-hungry models.

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Megan Peitz joins Sawtooth Software as Ingenuity Ambassador

Sawtooth Software is pleased to announce that Megan Peitz has joined their team in the newly formed position of Ingenuity Ambassador. A previous user of Sawtooth Software, Peitz will bring a client-side perspective to the company and its products. Her top priorities will include expanding the customer market, consulting on advanced analytic studies, and contributing to the future development and enhancement of Sawtooth Software products.

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Sawtooth Software Embracing the Future, Leveraging New Technologies

What’s Sawtooth Software working on lately? We’re leveraging new technology to improve efficiencies, user experience, and to help you do things you couldn’t do before.

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Sawtooth Software, 3M, SSI, BYU, UCLA, and MSU Launch 2015 Academic Consulting Challenge

Sawtooth Software, 3M, Survey Sampling International, Brigham Young University, UCLA, and Michigan State University are pleased to announce the 2015 Sawtooth Software Marketing Analytics Consulting Challenge, to be held at Brigham Young University campus in Provo, UT, March 20-21, 2015. This initiative follows closely on the heels of the development of our extremely easy and streamlined SaaS-based CBC platform called Discover.

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