New Latent Class Feature: Scale Constraints

On January 20, 2014, we released a new version of our stand-alone latent class software, version 4.7.0. It introduces a new optional feature called “scale constraints.” It constrains the solutions to ones where the vector of utilities for each group has the same standard deviation (where standard deviation is meant to be a proxy for scale factor).

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Sawtooth Software Appoints Diagaid as Representative for China

Starting this year, Diagaid Marketing Research is now an authorized sales and support representative for Sawtooth Software in mainland China.  Chinese customers can choose to purchase the software from either Diagaid or directly from Sawtooth Software in the US.  The advantages of purchasing through Diagaid include the ability to receive knowledgeable sales and technical support in Chinese as well as being able to purchase in Yuan rather than US dollars. 

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Preliminary White Paper on SaaS-Delivered CBC for Classroom

As many of you know, we’ve been working hard on a Software-as-a-Service (SaaS), streamlined version of CBC. This will be an attractive, extremely easy to use version of CBC that is initially targeted for university classroom settings. We plan to have a beta version for early adopters before the end of the year.

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Design Efficiency for Next Version of ACBC and Other Improvements

This summer we've been working on the next version of ACBC, which will include alternative-specific designs plus an overhaul of the design generation algorithm. We've implemented an extremely fast level relabeling and swapping routine that uses the previous designs as a starting point and then improves them substantially.

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Update on Progress Toward SaaS-Delivered CBC for Students

As many of you know by now, we're working hard on a web-delivered (Software as a Service—SaaS) version of CBC targeted to teaching students at the university level. It’s been an exciting project so far: how to take the best and key aspects of our (SSI-Web version of) CBC and produce a clean, intuitive, attractive interface for student learning and projects.

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Lighthouse Studio

Lighthouse Studio (formerly SSI Web) is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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