Panel Sample: Who We're Using

In our latest customer feedback survey, we asked our users which Online Web Sample/Online Panels they primarily used over the last 12 months. Up to six mentions were allowed, asked in open-end format with no pre-coded responses. Sample providers who were mentioned by at least 3% of the sample in 2012 are reported below. (If a firm acquires another firm, the results for years prior to the acquisition are not netted.)

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Menu-Based Choice (MBC) v1 Released Today

After 19 months of work, we are releasing MBC v1 today! 82 beta testers have been involved in the process, and due their excellent assistance we feel this is a very clean release. Menu-Based Choice (MBC) opens up a new world of discrete choice modeling possibilities for capable Sawtooth Software users who have some training in econometrics and discrete choice modeling. It's truly remarkable what you can accomplish with MBC.

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General TURF Tool Available from Sawtooth Software

One of the more common optimization approaches in market research is TURF analysis. TURF stands for Total Unduplicated Reach and Frequency. It is a technique for finding the optimal bundle of items (messages, flavors, brands, magazines, etc.) that “reach” respondents. TURF has been available for MaxDiff problems using our Online MaxDiff Analyzer tool. But, we’ve now made that same tool handle general data other than MaxDiff including Likert scale, ratings, magazine readership (yes/no), brand within consideration set (yes/no), etc.

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Support Hours Extended for Better European and East Coast Coverage

Starting on April 3, 2012, Sawtooth Software will extend its hours of sales and technical support to 7AM to 7:30PM Eastern Time (12:00 GMT to 0:30GMT). This gives our European customers 2.5 additional hours of technical support during their business day. Europe makes up 1/3 of our customer base, and the East Coast of the US has the largest concentration of our users in the world. Starting our support 2.5 hours earlier than before makes a lot of sense, as we strive to make our technical support even better. This decision was made in consultation with our European support partner, SKIM.

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Lighthouse Studio

Lighthouse Studio (formerly SSI Web) is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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