Joint SKIM/Sawtooth Software Event in Berlin, April 9-12

Together with our European technical support partner, SKIM Group, Sawtooth Software is pleased to announce the 2013 SKIM/Sawtooth Software European Conference and Training event. The European event will occur every 18 months, to place it in good rotation with the US-based Sawtooth Software Conference (to occur October 15-18, 2013 in Southern California).

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Panel Sample: Who We're Using

In our latest customer feedback survey, we asked our users which Online Web Sample/Online Panels they primarily used over the last 12 months. Up to six mentions were allowed, asked in open-end format with no pre-coded responses. Sample providers who were mentioned by at least 3% of the sample in 2012 are reported below. (If a firm acquires another firm, the results for years prior to the acquisition are not netted.)

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Menu-Based Choice (MBC) v1 Released Today

After 19 months of work, we are releasing MBC v1 today! 82 beta testers have been involved in the process, and due their excellent assistance we feel this is a very clean release. Menu-Based Choice (MBC) opens up a new world of discrete choice modeling possibilities for capable Sawtooth Software users who have some training in econometrics and discrete choice modeling. It's truly remarkable what you can accomplish with MBC.

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General TURF Tool Available from Sawtooth Software

One of the more common optimization approaches in market research is TURF analysis. TURF stands for Total Unduplicated Reach and Frequency. It is a technique for finding the optimal bundle of items (messages, flavors, brands, magazines, etc.) that “reach” respondents. TURF has been available for MaxDiff problems using our Online MaxDiff Analyzer tool. But, we’ve now made that same tool handle general data other than MaxDiff including Likert scale, ratings, magazine readership (yes/no), brand within consideration set (yes/no), etc.

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Lighthouse Studio

Lighthouse Studio (formerly SSI Web) is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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