Sawtooth Software: The Survey Software of Choice

Menu-Based Choice (MBC) v1 Released Today

After 19 months of work, we are releasing MBC v1 today! 82 beta testers have been involved in the process, and due their excellent assistance we feel this is a very clean release. Menu-Based Choice (MBC) opens up a new world of discrete choice modeling possibilities for capable Sawtooth Software users who have some training in econometrics and discrete choice modeling. It's truly remarkable what you can accomplish with MBC.

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General TURF Tool Available from Sawtooth Software

One of the more common optimization approaches in market research is TURF analysis. TURF stands for Total Unduplicated Reach and Frequency. It is a technique for finding the optimal bundle of items (messages, flavors, brands, magazines, etc.) that “reach” respondents. TURF has been available for MaxDiff problems using our Online MaxDiff Analyzer tool. But, we’ve now made that same tool handle general data other than MaxDiff including Likert scale, ratings, magazine readership (yes/no), brand within consideration set (yes/no), etc.

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Support Hours Extended for Better European and East Coast Coverage

Starting on April 3, 2012, Sawtooth Software will extend its hours of sales and technical support to 7AM to 7:30PM Eastern Time (12:00 GMT to 0:30GMT). This gives our European customers 2.5 additional hours of technical support during their business day. Europe makes up 1/3 of our customer base, and the East Coast of the US has the largest concentration of our users in the world. Starting our support 2.5 hours earlier than before makes a lot of sense, as we strive to make our technical support even better. This decision was made in consultation with our European support partner, SKIM.

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CBC Consulting Challenge 2012

The 2012 Sawtooth Software Conference has a two-day optional CBC Consulting Challenge Workshop (March 19-20) preceding the big event in Orlando, FL. Participants break into small teams to design and field a research study (overnight, between days 1 and 2) related to a current problem faced by Microsoft Hardware. Some classroom instruction is also involved. We are very pleased to announce that Andy Cargile, director at Microsoft Hardware will be at the challenge workshop. He’ll outline the business question/problem and also help judge the presentations.

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JavaScript, Free Format, and Overflow SSI Web Survey Programming

In previous feedback surveys and correspondence, our customers have indicated that many wished we could provide overflow SSI Web programming services to help them with their tricky Free Format questions, JavaScript, or even just for straightforward SSI Web survey programming.

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