Sawtooth Software: The Survey Software of Choice

Sawtooth Solutions #18: 2003 Summer

New Training Offered for Conjoint Analysis, November 3-4, Dallas, TX

We are pleased to announce a new workshop called "Conjoint Analysis: Techniques and Best Practices" to be held November 3-4, 2003, Dallas, TX. In this workshop, Tom Pilon, Ph.D. will offer a comprehensive review of the three main methods of conjoint analysis: traditional full-profile conjoint, Adaptive Conjoint Analysis, and Choice-Based Conjoint. A bonus 2-hour session on perceptual mapping will be given at the end of the workshop.

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SSI Web Hints and Updates

We hope things are going well with our web interviewing users. As usual, if you need any help, please give us a call or Email This email address is being protected from spambots. You need JavaScript enabled to view it.. Here is a list of SSI Web "odds and ends" you might find useful.

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More Evidence CBC Is Most Popular Conjoint Method

In an E-News last year, we reported that we suspected the use of CBC had eclipsed that of ACA (ACA had been the most popular technique during the 1990s, according to two industry surveys). We came to that opinion by looking at our own sales data for conjoint analysis software systems. Over the period 2000-2002, the percent of new units sold by conjoint method was:

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Product Search Optimization

We are pleased to announce the availability of the Advanced Simulation Module (ASM) for product optimization searches. Marketers often turn the market simulation question around: rather than ask "How good would this product be?" they often ask "What product would be best?"

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Conference 2003: Summary of Findings

Nearly two-dozen presentations were delivered at the tenth Sawtooth Software Conference in San Antonio, TX. We've summarized some of the high points below. Since we cannot possibly convey the full worth of the papers in a few paragraphs, the authors have submitted complete written papers for the 2003 Sawtooth Software Conference Proceedings.

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