Sawtooth Software: The Survey Software of Choice

Sawtooth Solutions #23: 2005 Fall

Sawtooth Software Conference 2006

We are pleased to announce the program for the 2006 Sawtooth Software Conference, to be held in Delray Beach, Florida, March 29-31, 2006.

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Rich Johnson Honored in Latest JMR Issue

The latest issue of Journal of Marketing Research (JMR, August 2005) honored our chairman and founder, Rich Johnson, through a series of articles. Rich was invited to write his own short history, covering his early schooling and training, and subsequent career successes, “A Career between Theory and Practice.” Joel Huber of Duke University wrote a short article entitled, “What Has Marketing Learned from Richard Johnson?” Paul Green wrote a short tribute: “Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson’s Contributions to Marketing Research Methodology.” Finally, Rich wrote a short piece encouraging greater cooperation between the academic and practitioner community, entitled “In Favor of Closer Ties.”

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MaxDiff/Web Software Coming Soon

The papers winning “best presentation” award at the last two Sawtooth Software conferences (Steve Cohen 2003, Keith Chrzan 2004) had one thing in common: they utilized a relatively new scaling technique for multiple items called MaxDiff (also known as Best-Worst Scaling).

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Academic Outreach Program

We are pleased to announce a series of initiatives designed to enhance our relationship with the academic community.

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Getting Started with Conjoint Analysis Book Available

We are pleased to announce the availability of an introductory book on conjoint analysis by Sawtooth Software VP Bryan Orme entitled, “Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research,” and published by Research Publishers LLC. This book is meant to fill the gap between heavier academic works and the needs of students and practitioners new to conjoint analysis.

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