Sawtooth Software: The Survey Software of Choice

Sara Neilson

Sara Madeline Neilson is a native of North Carolina, originally from New Bern. After obtaining her Bachelors of Science in Recreation and Park Management-with a concentration in Commercial Recreation and Tourism; along with a Minor in Psychology from East Carolina University she made the decision to further her educational career by entering the Sustainable Tourism Master’s Program at ECU.

 She currently works for East Carolina University as a graduate researcher and teaching assistant. Her passion is travel, tourism and hospitality- she loves learning new things about the industry. She takes any chance given to be involved in research or tourism development projects. Her research interests include: travel decision making processes, travel motivations, pull factors of tourism, hospitality, destination image, stakeholder attitudes, and family structure. Her goal is to work in the tourism industry, she has a passion for international travel and tourism. Sara is excited about the future and is looking forward to a career post-graduation. 

Sara enjoys getting to know new people and collaboration. If you would like to discuss anything further please feel free to contact her at:

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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