Sawtooth Software: The Survey Software of Choice

2018 Sawtooth Software Conference

On March 5–9, 2018, Disney's BoardWalk Inn in Orlando, Florida will be the gathering place for the 2018 Sawtooth Software Conference. Every 18 months Sawtooth Software hosts its popular research conference. More than 200 people typically attend the Sawtooth Software Conference and we expect a great turnout yet again for 2018. Whether you are a methodologist or a general survey programmer, we have many sessions that will interest you.  Download Conference Brochure  Register Today!

Disney's BoardWalk Inn

Information

Sawtooth Software conferences are renowned for their practical, practitioner-oriented focus and depth in the fields of choice/conjoint analysis, segmentation, and data collection/analysis.  It is a forum to exchange ideas, network, and learn about quantitative methods in marketing research. 

  • Monday: Pre-Conference Workshops, Turbo Choice, and Tutorials
  • Tuesday: Pre-Conference Workshops, Turbo Choice, and Tutorials
  • Wednesday: Main Conference Sessions, Optional Breakouts, and Clinics
  • Thursday: Main Conference Sessions, Optional Breakouts, and Clinics
  • Friday: Main Conference Sessions, Optional Breakouts, and Clinics

On Monday and Tuesday, prior to the main conference events, we will offer a variety of workshops and tutorials, including a hands-on CBC workshop as well as a Turbo Choice seminar for advanced researchers. These optional pre-conference events require separate registration and fees from the main event.

The main conference sessions will be convened Wednesday through Friday in the main ballroom. Presenters from around the world will present research papers and discuss their findings on the methodologies and applications of various market research techniques.

If you are registered for the main conference session, you may choose to attend one or more of the break-out sessions that will be held at the same time. If you or your colleagues are new to survey development and analysis, or would like some refresher instruction, this would be the perfect opportunity to learn about specific techniques and solutions.

General Topics

  • Conjoint and Choice Analysis
  • MaxDiff (Best-Worst) Measurement
  • Market Segmentation
  • Multivariate Methods
  • Optional Tutorials for More In-Depth Learning

Main Conference Presenters (and Co-Authors, in Alphabetical Order)

  • Greg Allenby, The Ohio State University
  • Eric Bahna, Google Cloud
  • Roger Bailey, The Ohio State University
  • Stefan Binner, bms marketing research + strategy
  • Chris Chapman, Google Cloud
  • Benjamin Cortese, KS&R
  • Katrin Dippold-Tausendpfund, GfK
  • Jeff Dotson, Brigham Young University
  • Marc Dotson, Brigham Young University
  • Thomas Eagle, Eagle Analytics of California, Inc.
  • Scott Ferguson, NC State University
  • Curtis Frazier, Radius Global Market Research
  • Brent Fuller, SSI
  • Jackie Guthart, Radius Global Market Research
  • Jeroen Hardon, SKIM Group
  • Marco Hoogerbrugge, SKIM Group
  • Towhidul Islam, University of Guelph, Canada
  • Edward "Paul" Johnson, SSI
  • Mingyu Joo, The Ohio State University
  • Melissa Jusianiec, KS&R
  • Tatiana Koudinova, GfK
  • Peter Kurz, Kantar TNS
  • Kevin Lattery, SKIM Group
  • Jake Lee, Quantum Strategy, Inc.
  • Jordan Louviere, University of South Australia
  • David Lyon, Aurora Market Modeling, LLC
  • John P. Madura, University of Connecticut
  • Jay Magidson, Statistical Innovations, Inc.
  • Jacob Nelson, SSI
  • Christian Neuerburg, GfK
  • Bryan Orme, Sawtooth Software, Inc.
  • Michael Patterson, Radius Global Market Research
  • James Pitcher, GfK
  • Daniel Rosen, GfK
  • Michael L. Thompson, The Procter and Gamble Company
  • Fatema Turkistani, University of California San Francisco
  • Kees van der Wagt, SKIM Group
  • Leslie Wilson, University of California San Francisco
  • Ana Yanes, Radius Global Market Research

Pre-Conference Presenters (Alphabetical Order)

  • Keith Chrzan, Sawtooth Software, Inc.
  • Elea Feit, Drexel University
  • Scott Ferguson, NC State University
  • Jeroen Hardon, SKIM Group
  • Joel Huber, Duke University
  • Peter Kurz, Kantar TNS
  • Kevin Lattery, SKIM Group
  • Justin Luster, Sawtooth Software, Inc.
  • Brian McEwan, Sawtooth Software, Inc.
  • Bryan Orme, Sawtooth Software, Inc.
  • Megan Peitz, Sawtooth Software, Inc.
  • David Squire, Sawtooth Software, Inc.
  • Jane Tang, MARU/VCR&C

Break-Out Session Presenters (Alphabetical Order)

  • Lance Adamson, Sawtooth Software, Inc.
  • Saurabh Aggarwal, Knowledge Excel Services
  • Zachary Anderson, Sawtooth Software, Inc.
  • Gary Baker, Sawtooth Software, Inc.
  • Nathan Bryce, Sawtooth Software, Inc.
  • Chris Chapman, Google Cloud
  • Kenneth Fairchild, Sawtooth Software, Inc.
  • Jakub Glinka, GfK
  • Jon Heaton, Sawtooth Software, Inc.
  • Aaron Hill, Sawtooth Software, Inc.
  • Femke Hulsbergen, SKIM Group
  • Justin Luster, Sawtooth Software, Inc.
  • Brian McEwan, Sawtooth Software, Inc.
  • Ewa Nowakowska, GfK
  • Megan Peitz, Sawtooth Software, Inc.
  • Joseph Retzer, ACT Market Research Solutions
  • Joost van Ruitenberg, SKIM Group
  • James Savage, Lendable
  • Kees van der Wagt, SKIM Group
  • Walter Williams, Sawtooth Software, Inc.