Survey Software - Conjoint Analysis Software - Marketing Research Software


	Technical Papers Downloads Pricing & Ordering Your Cart

Sawtooth Software » Products » ACBC

ACBC

Shopping

Support

Take Example ACBC Survey

Adaptive Choice (ACBC)

Note: ACBC Software is in beta until Q2 2009

(ACBC is recommended for researchers who already are quite experienced with the standard conjoint/choice methodologies.)

Adaptive Choice-Based Conjoint (ACBC) is our most advanced system for conjoint/choice analysis. It is used for studying how people make decisions regarding complex products or services (typically those described on 5 attributes or more). Adaptive Choice interviews must be administered by computer, as the interview is an interactive experience, customized to the preferences and opinions of each individual.

Read more about Adaptive Choice-Based Conjoint (ACBC) or download the ACBC Technical Paper.

ACBC Specifications:

ACBC is a component within the SSI Web Platform
Includes HB and Monotone Regression utility estimation routines
Utilities may be used within our standard market simulator package