Maximum Difference Scaling (MaxDiff)
MaxDiff is an approach for obtaining preference/importance scores for multiple items (brand preferences, brand images, product features, advertising claims, etc.). Although MaxDiff shares much in common with conjoint analysis, it is easier to use and applicable to a wider variety of research situations. MaxDiff is also known as "best-worst scaling."
The MaxDiff/Web system alone provides you what you need to design, field, and perform basic analysis for MaxDiff studies.
We also offer an additional service to assist with MaxDiff studies. The MaxDiff Analyzer is a web-based service for performing additional analysis, including simulations and TURF.
SSI Web requires Windows XP or later.
For web-based data collection, the software works on any Windows or Unix(Linux) based server platform that supports Perl scripts (including inexpensive shared hosting solutions).
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