Market Simulations: Part 1 - Intro to Market Simulations & Theory

An information packed webinar series on the applications of Market Simulations and how to use Sawtooth Software’s New Market Simulator.

The Market Simulator can be considered one of the most important tools resulting from a conjoint project and can help you answer all of these questions! While utility scores are helpful, knowing buyers’ preferences aren’t enough to guide an effective marketing strategy. You must also incorporate your knowledge of the available offerings. A Market Simulator lets you conduct what-if scenarios to investigate such issues, including new product design, product positioning, and pricing strategy. By considering both what people want and what is currently available, market simulators can point to opportunities.

Join our team as we start at the beginning, taking you from the theory of Market Simulations to the implementation with Sawtooth Software’s new Choice Simulator. Whether one or all three of these topics are for you, we hope you watch today!

What You'll Learn

• Mechanics of Conjoint Simulations
• Preference Share vs. Market Share
• Simulations as Part of a Forecasting System