Download Choice Simulator

Latest Version

Choice Simulator

16 January 2017

 Download Choice Simulator

The Choice Simulator is a stand-alone application that allows you to create simulations using part-worth utilities, weights, and segmentation variables from ACA, ACBC, CVA, and CBC studies.

This simulator is designed to replace the SMRT Market Simulator (Capabilities from the Advanced Simulation Module such as product search are not yet implemented).

To install, click the "Download Choice Simulator" button and save the executable file to your hard drive. Double-click the executable to start the installation.

Before you can use the simulator, you must create a Sawtooth Software Account, which can be done at https://account.sawtoothsoftware.com. Once created, you can sign in using the user icon in the upper right corner of the simulator. Your licenses to the software will automatically be downloaded when you sign in.

The simulator has the ability to create Excel-based simulators for use by clients utilizing Sawtooth Software’s Randomized First Choice simulation method. In order for clients to be able to use RFC within Excel, they must be using Excel on a Windows-based computer (the RFC plugin is not available on a Mac). The plugin may be downloaded from here:

Download RFC Excel plugin

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Lighthouse Studio

Lighthouse Studio (formerly SSI Web) is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

Try Lighthouse Studio

  Buy Lighthouse Studio

Demonstrate CBC Using Only Basic Math

This survey will illustrate how Choice-Based Conjoint surveys work. It involves choosing food for dinner at a baseball game. You will take a quick 9-question CBC questionnaire, and then, using simple addition arithmetic, we will analyze your results and place the results into a "what-if" market simulator to see how your results stack up against others who have completed this survey.

Begin Demonstration