Technical Papers

Over the past four decades, experts worldwide have contributed to our understanding of the marketing science techniques we feature at Sawtooth Software. This section contains over a hundred technical papers written by these experts, arranged by general topic. Within each topic area, introductory articles are listed first. (More articles can be found in back issues of our newsletter, Sawtooth Solutions.)


 

 

Sawtooth Software Conference Proceedings

Below are the proceedings from our conferences which are normally held every 18 months. If you experience a delay after clicking on a link, please be patient while the PDF file loads; these proceedings are each hundreds of pages long.

2016 2015 2013 2012 2010 2009 2007 2006 2004 2003 2001 2000 1999 1997 1992 1991 1989 1988 1987

 

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Lighthouse Studio (formerly SSI Web) is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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