Technical Papers: Conjoint Intermediate

If you are already experienced with conjoint analysis, we're high on the following articles. Covering the three main flavors of conjoint analysis, these works are either currently very relevant, or just historically compelling.

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Lighthouse Studio

Lighthouse Studio (formerly SSI Web) is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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Getting Started with Conjoint Analysis

New to conjoint analysis? Pick up a copy of Bryan Orme's best-selling book today!

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