Perspectives on the Recent Debate over Conjoint Analysis and Modeling Preferences with ACA (2002)

The author responds to recent criticism of conjoint methods and compares ACA with self-explicated methods. The author provides his perspective on using ACA, some shortcomings of the method, and recent developments that have eliminated or reduced those shortcomings. The benefits of using HB estimation for modeling ACA part worths are demonstrated using an actual ACA project.

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