1988 Conference Proceedings

These are proceedings of the Second Sawtooth Software Conference, which took place at Sun Valley, Idaho in April, 1988. The conference topics were Computer Interviewing, Conjoint Analysis, and Perceptual Mapping.

The speakers furnished written papers for this proceedings. In most cases the papers were more extensive than the spoken remarks, but some papers, being in outline form, were less so. The papers are published essentially as received, having required only minor editing that the authors have accepted.

Our speakers were conscientious in preparing for their talks, and there is information in the papers that should be useful to many readers. We thank them all for their efforts.

As always, we invite out readers to comment, and are particularly grateful for suggestions about how to make our conferences even more successful.

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