Understanding Conjoint Analysis in 15 Minutes (1996)

This article is for those wanting a quick and understandable introduction to conjoint analysis. The basics of conjoint measurement are demonstrated using an example about optimizing golf balls in terms of price, durability, and performance.

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Lighthouse Studio

Lighthouse Studio (formerly SSI Web) is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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Getting Started with Conjoint Analysis

New to conjoint analysis? Pick up a copy of Bryan Orme's best-selling book today!

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