Sawtooth Software: The Survey Software of Choice

Webinar: The Wonderful World of Market Simulations: A Three-Part Webinar Series (March 2, 9, and 16)

An information packed webinar series on the applications of Market Simulations and how to use Sawtooth Software’s New Market Simulator

Have you ever asked yourself, “Which product should I offer to maximize consumer interest?” Or, “Can I modify my current product to capture more market share?” Or “What will happen if I raise my price by 10%?”

The Market Simulator can be considered one of the most important tools resulting from a conjoint project and can help you answer all of these questions! While utility scores are helpful, knowing buyers’ preferences aren’t enough to guide an effective marketing strategy. You must also incorporate your knowledge of the available offerings. A Market Simulator lets you conduct what-if scenarios to investigate such issues, including new product design, product positioning, and pricing strategy. By considering both what people want and what is currently available, market simulators can point to opportunities.

Join our team as we start at the beginning, taking you from the theory of Market Simulations to the implementation with Sawtooth Software’s new, Choice Simulator. Whether one or all three of these topics are for you, we hope you watch today!

Session Information

Part 1 – Intro to Market Simulations & Theory

Wednesday, March 2, 2016
8:00AM - 9:00AM PST / 11:00AM – 12:00PM EST

  • Mechanics of Conjoint Simulations
  • Preference Share vs. Market Share
  • Simulations as Part of a Forecasting System

This webinar has concluded. Please see the tabs above to view a recording of the webinar or download a copy of the presentation slides.

Keith Chrzan, Sawtooth Analytics
Presented by Keith Chrzan, Sr. Vice President, Sawtooth Analytics


Part 2 – The New Market Simulator Product Demo

Wednesday, March 9, 2016
8:00AM - 9:00AM PST / 11:00AM – 12:00PM EST

  • General Capabilities
  • New Analysis Options
  • Creating Deliverables

This webinar has concluded. Please see the tabs above to view a recording of the webinar or download a copy of the presentation slides.

Brian McEwan, Client Services
Presented by Brian McEwan, Director of Client Services


Part 3 – Advanced Simulations in the New Market Simulator (Exclusive to Suite Holders)

Wednesday, March 16, 2016
8:00AM - 9:00AM PST / 11:00AM – 12:00PM EST

  • Applying Product Availability and Awareness
  • Scale Factor (Exponent) Tuning
  • External Effect Adjustments to Product Shares

This webinar has concluded. If you are a Suite holder, please contact Megan Pietz and ask for a recording of the webinar.

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Byran Orme, President
Presented by Bryan Orme, President, Sawtooth Software


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