MaxDiff Analyzer

Conjoint Results & Simulator

Sawtooth Software has provided an online tool that allows you and your clients* to see conjoint analysis results and run powerful market simulations. This tool is typically used to show the results of a conjoint survey created in Lighthouse Studio. It can:

 

Display Attribute Utilities

Display Relative Attribute Importance

Conduct market simulations

 

See how to upload utilities and survey data from Lighthouse Studio.

 

 

* Additional licenses may be required.

 

 

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