About Us

What We Do

Sawtooth Software provides advanced analytics and insights to help organizations understand what’s important to their customers and to predict what they will buy or choose. We do this through our solutions platform, consulting, and educational services.

Our platform handles traditional survey questions, but we are best known for an integrated predictive analytics solution called Conjoint Analysis (also called Choice Analysis). Conjoint Analysis may be used to investigate what features a new or existing product should have and how it should be priced. Our technical support is highly acclaimed -- and it comes at no additional charge.

Sawtooth Software also provides consulting services. We have expertise to help with your conjoint projects, as well as a wide variety of non-conjoint projects, from brand research to segmentation and from concept testing to customer satisfaction.

We provide education to the insights and economics industries. We have upcoming training opportunities and would love to have you attend. We are also available to give on-site or webinar training to your company. We have hosted or co-hosted more than 20 research conferences since 1987 in the United States and Europe.

Please feel free to give us a call, we're eager to answer your questions and find out more about your needs.

Our Story

Sawtooth Software was founded by Rich Johnson in 1983 near the Sawtooth mountain range in Sun Valley, Idaho. He believed computers had a bright future in the collection and analysis of marketing research data and over the last three decades we have produced many successful software products for interviewing and data analysis. Rich couldn't foresee how the methods he pioneered would be so successful also in handheld mobile and online applications, but we're certainly experiencing that today.

Photo Sawtooth Mountain Range, Sun Valley, Idaho
Sawtooth Mountain Range, Sun Valley, Idaho

Our analytical and survey interviewing platform is among the most widely used in the world. Our tools are used over the Web, for offline CAPI interviewing in diverse areas across the world, at conferences and trade shows, and just about anywhere else that people are interviewed.

Conjoint/Choice Analysis is a popular marketing research technique used to investigate what features a new product should have and how it should be priced. Independent studies have found that our conjoint systems are the most widely used in the world. We make these sophisticated methodologies accessible to those without specialized training, while providing customizations that advanced researchers value. 

Users of our platform (for general surveys and conjoint projects) include Fortune 1000 companies in consumer and business-to-business markets, health economics consultants, government agencies, market research firms, and universities. These organizations use our platform for product and pricing research, social policy inquiries, epidemiological studies, improving healthcare outcomes, academic investigations, and opinion polling.

Sawtooth Software hosts a well-respected research conference, training workshops, and online forums focused on marketing science methods. The papers presented at our conference are often cited in academic journals, books, and trade publications.

Sawtooth Software is a privately owned company located in Provo, UT, USA and Leeds, UK.

Photo Mount Timpanogos, Provo, Utah
Mount Timpanogos, Provo, Utah