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Technical Papers

Over the past four decades, experts worldwide have contributed to our understanding of the marketing science techniques we feature at Sawtooth Software. This section contains over a hundred technical papers written by these experts, arranged by general topic.

Categories

Sawtooth Software Products
General Conjoint Analysis
Choice Based Conjoint (CBC)
Adaptive Choice Based Conjoint
Menu Based Choice (MBC)
Market Simulators
Design of Conjoint Experiments
MaxDiff (Best/Worst) Scaling
Hierarchical Bayes Estimation
TURF Analysis
Adaptive Conjoint Analysis (ACA)
Segmentation
Importance and Prediction Models

Conference Proceedings

Below are the proceedings from Sawtooth Software’s conferences which are normally held every 18 months. If you experience a delay after clicking on a link, please be patient while the PDF file loads; these proceedings are each hundreds of pages long.

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