Pricing 2019
To request a quote, please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it.. In addition to the product you wish to purchase, include your name, company name, address, and phone number.
All software is sold as a 12-month subscription. Free technical support, maintenance, online hosting for data collection*, and upgrades are included. Prices are in US dollars. Each subscription is for the exclusive use of a specific, named individual and may be transferred upon approval by Sawtooth Software.
Suite Subscriptions
Suite Subscriptions are discounted combinations of Sawtooth Software products and services. There are four types of suites: the Standard Suite, the Premium Suite, the Premium Suite Plus, and the Discover Suite. We also give multi-user discounts. Once you have purchased once a 10-User Suite Subscription, additional users may be added at $3,090 for the Standard Suite, $3,690 for the Premium Suite, and $3,990 for the Premium Suite Plus. For example, an 11-person Standard Suite Subscription would be $30,900 + $3,090 = $33,990.
| Suite Subscriptions | 1 Person | 5 Person | 10 Person |
|---|---|---|---|
| Standard Suite Includes Lighthouse Studio’s CBC ADM, ACBC, ACA30, CVA, General Interviewing Unlimited, and MaxDiff 2000 components. Also includes the Choice Simulator, Offline Surveys, CBC/HB, CBC Latent Class, ACA/HB, CVA/HB, CCEA, HB-Reg, Discover, Online Simulator, MaxDiff Analyzer, and free survey hosting*. Everything but MBC! |
$9,900
|
$19,500
|
$30,900
|
| Premium Suite Includes Standard Suite and MBC |
$13,900
|
$23,500
|
$36,900
|
| Premium Suite Plus Includes Premium Suite, five hours free consulting, 15% off workshops and conferences |
$15,500
|
$25,100
|
$39,900
|
| Discover For simplified CBC (8 attributes, 15 levels per attribute), MaxDiff (30 items), and general interview surveys |
$3,000
|
$5,900
|
$9,300
|
Component Subscriptions
Component Subscriptions give a single user 12 months access to a specific piece of software. When you purchase a General Interviewing, CBC, ACBC, ACA, CVA, or MaxDiff Component Subscription, you are also entitled to free survey hosting*. A 30% discount is granted on the annual renewal of your Component Subscriptions (not Suite Subscriptions) if the renewal payment is received by Sawtooth Software on or before the anniversary of your annual contract.
| Product | Size | Price | Renewal |
|---|---|---|---|
| Conjoint Analysis | |||
| CBC (Choice-Based Conjoint) Includes CBC/HB and CBC Latent Class |
10 attributes, 15 levels per attribute | $5,500 | $3,850 |
| CBC ADM (CBC + Advanced Design Module) Includes CBC/HB and CBC Latent Class |
250 attributes, 250 levels per attribute | $7,000 | $4,900 |
| ACBC (Adaptive CBC) | 100 attributes, 250 levels per attribute | $7,500 | $5,250 |
| ACA 10 (Adaptive Conjoint Analysis) | 10 attributes, 15 levels per attribute | $2,000 | $1,400 |
| ACA 30 (Adaptive Conjoint Analysis) | 30 attributes, 15 levels per attribute | $4,000 | $2,800 |
| CVA (Conjoint Value Analysis) | 30 attributes, 15 levels per attribute | $2,000 | $1,400 |
| General Interviewing | |||
| General Interviewing 50 Included for free with CBC, ACBC, ACA, CVA, and MaxDiff subscriptions |
50 data fields | $0 | $0 |
| General Interviewing 100 | 100 data fields | $1,750 | $1,225 |
| General Interviewing 500 | 500 data fields | $3,400 | $2,380 |
| General Interviewing 1000 | 1,000 data fields | $4,500 | $3,150 |
| General Interviewing Unlimited | unlimited data fields | $6,000 | $4,200 |
| MaxDiff (Best/Worst Item Scaling) | |||
| MaxDiff 30 (for up to 30 items) and MaxDiff Analyzer | 30 items | $2,000 | $1,400 |
| MaxDiff 2000 (for up to 2000 items) and MaxDiff Analyzer | 2000 items | $2,750 | $1,925 |
| MaxDiff Analyzer Online Service 10 concurrent projects |
Unlimited | $500 | $350 |
| Advanced Analytical Tools | |||
| MBC (Menu-Based Choice) | 1000 attributes | $6,000 | $4,200 |
| CBC/HB (stand-alone HB estimation for CBC) | 1000 variables | $1,500 | $1,050 |
| CBC LC (stand-alone latent class estimation for CBC) | 1000 variables | $750 | $525 |
| ACA/HB (stand-alone HB estimation for ACA) | 300 variables | $1,500 | $1,050 |
| CVA/HB (stand-alone HB estimation for CVA) | 30 attributes | $750 | $525 |
| CCEA (Convergent Cluster & Ensemble Analysis) | 1000 variables | $500 | $350 |
| HB-Reg (HB for regression problems) | 1000 variables | $750 | $525 |
| Market Simulation Software | |||
| Choice Simulator Comes with purchase of CBC, ACBC, ACA, or CVA subscriptions (not perpetual licenses). Includes free access for your clients. |
30 attributes | N/A | N/A |
| Choice Simulator: ASM (Advanced Simulation Module) |
30 attributes | $2,000 | $1,400 |
| Online Market Simulator (administrators) 1-year administrator account to create and publish projects to client accounts |
Unlimited | $500 | $350 |
| Online Client Market Simulator 2-year user account for clients to access projects published by their administrators |
Unlimited | $500 | $350 |
Academic Subscriptions
Academic Subscriptions are highly-discounted collections of Sawtooth Software products and services designed for academia. All subscriptions come with free survey hosting*. Academic Lab and Academic Research Subscriptions differ in capabilities. Visit Academic Subscriptions for full details.
| Product | Price |
|---|---|
| Academic Lab Subscription Up to 50 users; 250 respondents per project |
$1,000 |
| Academic Research Subscription Up to 50 users; unlimited respondents per project |
$4,000 |
Additional Resources
NOTE: By clicking "Buy Now", you will be taken to a site owned and operated by PayPal or Amazon, with different policies, privacy policies, and terms than this site. For eBook purchases, you will receive a purchase confirmation email from PayPal. You will then receive an email containing a download link to the eBook within the next business day. If you need to order more than one copy of the printed book, please contact us at +1 801 477 4700 or write to This email address is being protected from spambots. You need JavaScript enabled to view it..
| Product | Price | Add |
|---|---|---|
| Book: Getting Started with Conjoint Analysis (3rd Edition) The third edition of Getting Started with Conjoint Analysis is a great introductory book on conjoint analysis written by Bryan Orme, President of Sawtooth Software. In addition to explaining conjoint analysis with language that is not too technical or academic, the author explains other up-and-coming technologies such as maximum difference item scaling and menu-based choice. For individual copies, USPS Priority Mail shipping rates are $6 within the USA, $21 to Canada, and $25 to other countries. |
$45 plus shipping |  Free 2-Day Shipping with Amazon Prime |
| PDF eBook: Getting Started with Conjoint Analysis (3rd Edition) If you want immediate access to the third edition of Getting Started with Conjoint Analysis and would like to avoid shipping charges, you should consider the PDF e-book version. |
$36 | |
| Book: Becoming an Expert in Conjoint Analysis: Choice Modeling for Pros Bryan Orme and Keith Chrzan have assembled the practical know-how and step-by-step details that have taken them a combined fifty years to accumulate. This volume is a worthy sequel to the introductory Getting Started with Conjoint Analysis, designed to accelerate practitioners and academics who have already mastered the essentials of conjoint analysis toward the elite level. Printed copies of this book are only available from Amazon.com. |
$45 plus shipping | Free 2-Day Shipping with Amazon Prime |
| PDF eBook: Becoming an Expert in Conjoint Analysis: Choice Modeling for Pros If you want immediate access to this book, and would like to avoid shipping charges, you should consider the PDF e-book version. |
$36 | |
| PDF eBook Bundle: Getting Started + Becoming an Expert Buy both eBooks for one discounted price! |
$54 |
For upgrades or questions please contact This email address is being protected from spambots. You need JavaScript enabled to view it. or call +1 801 477 4700.
*Free survey hosting covers per-respondent and standard monthly hosting fees for annual Suite, Individual Component, or Academic Subscriptions to the following authoring modules: CBC, ACBC, ACA, CVA, General Interviewing, MaxDiff, and Discover. Free hosting is limited to 50,000 maximum completes per month per organization (contact us if you need higher limits). Other services may incur fees (e.g. custom domains).