Official Sawtooth certificate of achievement
MaxDiff Essentials
Awarded to: Sean Mitchell
Certification details
The Sawtooth certificate above is awarded to Sean Mitchell in formal recognition of their completion of a MaxDiff Essentials course/workshop and surpassing established comprehension benchmarks as part of the curriculum.
Sean Mitchell has proven comprehension of:
- Why rating scales fall short (lack of discrimination, scale use bias) and how MaxDiff excels
- How ranking questions have limits and are problematic to analyze and why MaxDiff is often the better approach
- How to design MaxDiff experiments that collect the right amount of information without overwhelming respondents
- How to interpret MaxDiff results correctly
- How to find needs-based segments using Segment Finder (Latent Class MNL)
- How to optimize a portfolio of items using TURF (Total Unduplicated Research and Frequency)