Optimize Products and Pricing with Conjoint Analysis
Run your marketing insights studies with the confidence of the best conjoint analysis software available from the industry experts. You’ll make better informed business decisions utilizing the most powerful and flexible survey and analysis software on the market.
Industry-Trusted Conjoint Analysis Tools for 30+ Years
Conjoint Analysis Software Reveals Impactful Insights
- Configure pricing and product attributes to find motivating combinations that move the needle before your product launch.
- Simulate your product against competitors and watch how your predicted share responds to product changes.
- Uncover development priorities to better meet customer demands and increase your odds of a successful launch.
- Our Simulation Insights Recommendation Engine helps you identify quick, actionable insights.
Conjoint Analysis Surveys Made Easy In Just Three Steps
Use our survey software that enables you to quickly build an intelligent and elegant conjoint survey designs and questions. Includes advanced features like adaptive conjoint analysis, conditional graphics/prices, alternative-specific designs, dual-response None, free format design, and advanced level prohibitions make our conjoint tools the most powerful and flexible on the market.
Invite respondents with a shareable link that you can easily paste into an email, or alternatively link to a panel provider for your sample. Then, keep an eye on the survey fielding progress with a survey summary report.
Set up your market landscape and simulate product outcomes with actionable insights to help you optimize your product or service offering.
Advanced Conjoint Analysis Design Features
Conjoint Analysis Outputs: Market Simulations Tell The Real Story
- Wow clients and corporate executives by uncovering the right combination of product attributes that optimize your predicted market share using our sophisticated market simulator.
- Set up multiple market scenarios with different product configurations to account for market variables and compare against competitors.
- See how your predicted market share responds to product attribute changes using our Simulation Insights Recommendation Engine for quick insights, or do a dive deep with sensitivity analysis.
Unparalleled Friendly and Helpful Customer Support
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What is Conjoint Analysis?
Conjoint analysis is the premier research method for predicting how people make difficult choices by making tradeoffs between the attributes of a product or service.
Conjoint analysis surveys take respondents through a series of tasks that presents them with a set of multiple product/service packages with varying attributes. Respondents are asked to choose which package is the best for each new set, thereby making tradeoffs and revealing which attributes truly matter to them.
Data collected from conjoint analysis studies can be used to predict market share and simulate product performance for current products or for a new product to introduce to the market.Learn about conjoint analysis