Create basic MaxDiff and conjoint surveys for the web in an easy-to-use interface. Analyze your data and explore the results in a simulator.
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Start 7-Day TrialBuild custom MaxDiff and conjoint designs for web and offline surveys. Take it to the next level with powerful features and advanced analysis and simulation tools.
Available on Windows Desktop
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Don't know which to choose? Call us: +1 801 477 4700
or email us at sales@sawtoothsoftware.com
Discover |
Lighthouse
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Platform |
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| Windows-installed app | ||
| Web-based app | ||
Interviewing |
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| Online | ||
| Offline | ||
Programming |
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| Standard question types (select, grid, numeric, open-end, ranking) |
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| Advanced question types (build-your-own, semantic differential) |
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| Basic programming (data piping, randomize responses, skip logic) |
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| Advanced programming (dynamic lists, looping, quotas) |
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| Mobile friendly | ||
| Custom css, html, javascript/jquery | ||
Choice techniques |
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| MaxDiff (best-worst item scaling for up to 30 items) |
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| Advanced MaxDiff (up to 2000 items, bandit, anchored, constructed list) |
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| Choice-based conjoint (CBC) | ||
| Advanced choice-based conjoint (alternative-specific, conditional pricing/displays, partial profile, shelf display) |
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| Adaptive choice-based conjoint (ACBC) (build-your-own configurator, screening tasks, choice tournament, calibration tasks) |
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Analysis |
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| Standard individual-level estimation (Bayes) |
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| Advanced estimation (latent class, interaction effects, constraints, covariates) |
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| Basic simulations | ||
| Advanced simulations (optimization search, sensitivity analysis, Excel template) |
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Export |
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| Basic export (.csv) |
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| Advanced export (Excel, SPSS) |
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Additional features |
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| Integrates with other platforms and panels (pass-in variables, merge fields) |
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| Import studies from Word | ||
