Lighthouse Studio

Lighthouse Studio is our industry-leading Windows desktop application for MaxDiff and conjoint analysis. It gives you full power and flexibility to author online and offline surveys, analyze data, and run market simulations.

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Discover

Discover is our modern, streamlined web-based app providing basic MaxDiff, conjoint analysis, general interviewing, and data analysis.

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Product Comparison

Discover

Lighthouse Studio

Platform

  • Windows-installed application

  • Web-based application

Authoring

  • Collaboration (multiple authors)

  • Custom CSS

  • Custom HTML

  • Custom Javascript/JQuery

  • Custom Perl

  • Data generator

  • Design efficiency tests

  • Duplicate questions, lists, logic

  • Export/import survey text for easy translation

  • Foreign language character support

  • Import merged data fields

  • Internal/alternate labels

  • Lists: Dynamic constructed

  • Lists: Predefined

  • Looping (loop through a set of questions for each item in a list)

  • Media: Display Images (.jpg, ,gif, ,png, .svg)

  • Media: Play audio from third-party streaming service

  • Media: Play video from third-party streaming service

  • Multiple questions per page

  • Offline authoring

  • Online authoring

  • Online previewing and testing

  • Pass-in variables

  • Password access to survey

  • Password generator

  • Password import

  • Piping (displaying/using responses to previous questions)

  • Print study to HTML

  • Print study to PDF

  • Print study to TXT

  • Question Library

  • Quotas

  • Randomize pages

  • Randomize response options

  • Redirect links

  • Response validation (automatic)

  • Response validation (custom)

  • Script logic (pre- and post-skip)

  • Use custom survey style template

  • Word import

Question Types

  • ACA (Adaptive Conjoint Analysis)

  • ACBC (Adaptive Choice-Based Conjoint)

  • CBC (Choice-Based Conjoint)

  • Constant sum

  • CVA (Conjoint Value Analysis)

  • Free Format (design your own)

  • Grid table

  • MaxDiff (best-worst item scaling)

  • Numeric

  • Open-end (fill in the blank, memo)

  • Ranking: Drag to container

  • Ranking: Drop down boxes

  • Ranking: Input boxes

  • Ranking: Sort horizontally

  • Ranking: Sort vertically

  • Select: Check (multiple select)

  • Select: Drop down (single select)

  • Select: Exclusive (none of the above)

  • Select: Other specified

  • Select: Radio (single select)

  • Semantic differential (radio or slider)

  • Terminate (set status, redirect)

  • Text (display)

Fielding

  • Admin Module (real-time reports, download, and data management)

  • Edit/delete data offline

  • Edit/delete data online

  • Free hosting on Sawtooth Software servers

  • Import data collected via paper-based surveys

  • Link to/from other surveys or websites

  • Mobile device friendly

  • Offline interviewing (CAPI)

  • Online interviewing

  • Restart a survey at a specific question

  • Self-hosting

Analysis

  • Custom data export

  • Export data to CSV

  • Export data to Excel

  • Export data to SPSS

  • Segmentation: Latent class

  • Simulator (Excel)

  • Simulator (Online)

    Add-on

  • Simulator (Windows app)

  • Utility estimation: Empirical Bayes (EB)

  • Utility estimation: Hierarchical Bayes (HB)

  • Utility estimation: Logit

  • Utility estimation: Monotone regression

  • Utility estimation: OLS (Ordinary Least Squares)

Discrete Choice Exercise Types

  • CBC

  • Alternative-specific designs

  • Auto transfer utilities to Online Simulator

  • Automatic CBC ratings question (level preference)

  • Best-worst

  • Conditional display

  • Free Format

  • Import/export custom design file

  • Interaction search tool

  • Number of attributes per exercise

    8

    up to 250

  • Number of levels per attribute

    15

    up to 250

  • Partial-profile designs

  • Shelf-presentation displays

  • MaxDiff

  • Anchored scaling

  • Auto transfer utilities to MaxDiff Analyzer

  • Bandit

  • Display respondent's on-the-fly logit scores

  • Express

  • Import/export design file

  • Number of items per exercise

    30

    2000

  • Sparse

  • TURF analysis

  • Simulations

  • ACBC

  • Alternative-specific designs

  • Build-your own configurator question

  • Calibration tasks

  • Choice tournament

  • Conditional display

  • Display BYO concept

  • Display tournament winner

  • Interaction search tool

  • Merged rows

  • Number of attributes per exercise

    100

  • Number of levels per attribute

    250

  • Screening tasks (unacceptables, must haves)

  • ACA

  • Calibration tasks

  • Conjoint pairs tasks

  • Display best/worst attribute levels

  • Display most/least important attributes

  • Display part-worth utilities

  • Importance tasks

  • Number of attributes per exercise

    up to 30

  • Number of levels per attribute

    15

  • Ratings questions

  • CVA

  • Displays one or two concepts at a time

  • Number of attributes per exercise

    30

  • Number of levels per attribute

    15

  • Ranked order

  • Rating scales

  • Traditional full-profile