Discover

Discover is our modern, streamlined web-based app providing basic MaxDiff, conjoint analysis, general interviewing, and data analysis.

Lighthouse Studio

Lighthouse Studio is our industry-leading Windows desktop application for MaxDiff and conjoint analysis. It gives you full power and flexibility to author online and offline surveys, analyze data, and run market simulations.

Lighthouse Studio running on a laptop

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Lighthouse Studio

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Platform

  • Web-based application

  • Windows-installed application

Question Types

  • Single-select

  • Multi-select

  • Dropdown (single-select)

  • Grid with single and multi-select

  • Grid with numeric input

  • Grid with dropdown

  • Semantic differential/bipolar grid

  • Advanced Grid (row or column based, mixed question types, open-ends, ranking, constant sum, etc.)

  • Numeric

  • Open-end

  • Constant sum

  • Ranking

  • Free Format (design your own)

  • Text (display)

  • Terminate/survey ending (set status, redirect)

  • MaxDiff (best-worst scaling)

  • CBC (Choice-based Conjoint)

  • ACBC (Adaptive Choice-Based Conjoint)

  • ACA (Adaptive Conjoint Analysis)

  • CVA (Conjoint Value Analysis)

MaxDiff Capabilities

  • Number of items per exercise

    up to 120

    up to 2000

  • On-the-fly item ranking results (can be used in follow up questions, skip logic, etc.)

  • Anchored scaling (ask respondents whether items are important/not important or buy/no buy; otherwise the item scores are just relative scores)

  • Relevant Items MaxDiff (show a customized subset of items to each respondent, i.e. most relevant items to the respondent's job function; number of items can differ across respondents)

  • Express (randomly choosing a subset of the total items to show to each respondent across all their MaxDiff sets)

  • Sparse (show each item 1 time per respondent instead of the usual 2-3 times)

  • Bandit (choosing a subset of the total items to show each respondent across all their MaxDiff sets, where we adaptively oversample items based on previous respondents' preferences)

  • Hierarchical Bayes utility estimation

  • Item scores report (with confidence intervals and segmentation)

    requires export to app

  • TURF analysis (an optimization search routine for finding optimal sets of items)

    requires export to app

  • Simulations

    requires export to app

  • Prohibitions

  • Import/export design file

  • Latent class segmentation

Conjoint Analysis Capabilities

  • Number of attributes per exercise

    up to 15

    up to 250

  • Number of levels per attribute

    up to 30

    up to 250

  • None option (standard and dual-response)

  • Prohibitions

  • Alternative-specific designs

  • Partial-profile designs

  • Conditional display

  • Best-worst

  • Import/export custom design file

  • Hierarchical Bayes utility estimation

  • Utility scores report (with confidence intervals and segmentation)

  • Simulator (with confidence intervals, segmentation, interpolation/extrapolation, and multiple scenarios)

  • Interaction search tool

  • Fixed tasks

General Capabilities

  • Collaboration (multiple authors access to same survey)

  • Multi-language (ability to put multiple languages into one survey)

  • Export/import survey text for translation

  • Dynamic/constructed lists (carry forward – show items selected in a previous question in a follow-up)

  • Skip logic (conditionally skip questions to go to a specified destination)

  • Pre-skip or display logic (optionally show/hide a question)

  • Quota control

  • Duplicate questions, lists, skip logic, etc.

  • Display images

  • Pass in data over URL (link from an external site and pass in data/variables to the survey)

  • Pass data out over URL (redirect and pass data from survey to an external site)

  • Multiple questions per page

  • Randomize response options

  • Randomize pages

  • Randomize blocks of questions

  • Looping (loop through a set of questions for each item in a list)

  • Custom CSS

  • Custom Javascript

  • Custom Perl

    Custom JavaScript instead of Perl

  • Data generator (create random responses to test survey)

  • Alternate labels used in analysis/export

  • Play video/audio from third-party streaming service

  • Password access to survey

  • Piping (display the text of responses to previous questions)

  • Export survey to PDF

  • Question library

  • Redirect links upon completion of survey

  • Response validation (automatic)

  • Response validation (custom)

  • Use custom survey style template

  • Word import

Fielding

  • Mobile friendly

  • Link to/from other surveys or websites

  • Restart a survey at a specific question

  • Free hosting on Sawtooth Software servers

  • Offline interviewing (CAPI)

  • Self-hosting

Analysis

  • Real-time reports, download, and data management

  • Edit individual data records

  • Export data to SPSS

  • Export data to Excel

  • Crosstabs

  • Import external data (match up external data with survey data, used in analysis to segment data etc.)