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HB-Reg Module



Hierarchical Bayesian (HB) estimation has taken on an increasingly important role in marketing research over the last few years. It can improve estimates of parameters (such as beta weights and utilities) both in terms of precision and validity. Our HB-Reg software is for regression-based problems where respondents provide multiple observations (cases) which include a continuous dependent variable.


  • Up to 1000 parameters per respondent, for unlimited respondents.
  • Uses text-only, space-delimited input files

System Requirements

HB-Reg is designed to run on Microsoft Windows 2000 or later.

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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