Asking questions and collecting answers—these are fundamental building blocks of any primary market research function. Computer-based interviewing has been our specialty for over 30 years. Our software may be used for collecting data over the web or using devices not connected to the web (CAPI). Our interviewing tools support all the standard question types, including additional capabilities of skip patterns, data piping, looping, and dynamic list building.
Our tool for interviewing (for both online and offline applications) is called Lighthouse Studio.