Sawtooth Software 2020 European Conference | Virtual Attendance  | September 22–25
Early-bird pricing ends August 22!


Asking questions and collecting answers—these are fundamental building blocks of any primary market research function. Computer-based interviewing has been our specialty for over 30 years. Our software may be used for collecting data over the web or using devices not connected to the web (CAPI). Our interviewing tools support all the standard question types, including additional capabilities of skip patterns, data piping, looping, and dynamic list building.

If you are not a "programmer" type, that's just fine, as our software doesn't require that you know any scripting language. It includes a simple point-and-click interface and attractive templates. If you are a programmer, you can leverage your HTML, JavaScript, CSS, and Perl skills within our interviewing system to accomplish many advanced customizations.

Our tool for interviewing (for both online and offline applications) is called Lighthouse Studio.

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

Try Lighthouse Studio

  Buy Lighthouse Studio