Using Choice-based Techniques to Segment Customers

Customer segmentation is the foundation of successful product development and marketing. While there are hundreds of ways to segment customer groups, one of the increasingly popular approaches applies choice-based techniques, such as MaxDiff. This webinar will teach you the benefits of using MaxDiff to cluster customers and walks you through the steps of designing it and analyzing it. Participants will become comfortable setting up MaxDiff experiments and, using Latent Class logistic regression, segment customers into distinct groups.