A Beginner's Guide to CBC with Sawtooth Software's Discover
Do you want to know how buyers might react if you alter a product or change a price? Given multiple products, which one will consumers choose? And what features drive those decisions?
Great marketers ask themselves these questions and discrete choice is often the best way to answer them. Join Sawtooth Software for an introduction to one of the most widely used quantitative methods in market research - Choice Based Conjoint. Learn how to design, program, and analyze a Choice Based Conjoint study with Sawtooth Software's web-based platform, Discover.
What You'll Learn
- Bring conjoint analysis into your workplace and learn what consumers truly value
- Design and program a Choice-Based Conjoint (CBC) exercise in Discover
- Analyze CBC data with Empirical Bayes
- Create competetive market scenarios in our Online Simulator
SSI Web Product Manager