Aligning Customer and Internal Priorities using MaxDiff

Quantifying priorities has been a challenge: whether it's your product team looking to establish a roadmap for production or simply to get a team to align on competing interests within the organization, how do you prioritize? Bryan Orme, CEO and President of Sawtooth Software will demonstrate a clever and scientifically sound approach: conducting a MaxDiff to not only establish priorities, but also to quantify the actual scale of these priorities. And while the actual MaxDiff procedure rests on complex statistical models, conducting a MaxDiff can be done in a matter of seconds(!) - whether in business meetings or by collecting user data. You'll learn skills that will arm you with a powerful weapon to finally bring evidence across the organization on setting priorities.