An Introduction to Market Simulations in the Choice Simulator

Considered the most powerful output of conjoint analysis, Sawtooth Software's Choice Simulator analyzes potentially thousands of results with the click of a button. Join us in this hands-on webinar where we will demonstrate the different simulation methods and search algorithms in the Choice Simulator that will help you uncover the value consumers place on each feature of your product and potential market reactions to feature trade-offs. 

What You'll Learn

• Simulation Methods (First Choice vs. Share of Preference vs. Randomized First Choice)
• Search Methods (Exhaustive vs. Grid. vs. Genetic)