Applied MaxDiff

On-demand Webinar

A few months ago, Keith Chrzan and Bryan Orme wrote a new book called, Applied MaxDiff. It is a practical and intuitive guide on how to use maximum-difference item scaling to solve real-world problems. This webinar, presented by Keith, will introduce critical concepts from the book and give you previews on how it will help you design, analyze, and report MaxDiff results.

Webinar Details

What You'll Learn

Introduction to MaxDiff
Designing a MaxDiff Experiment
Estimating MaxDiff Utilities
Rescaling MaxDiff Utilities
Sample Size
Anchored MaxDiff
MaxDiff with Large Numbers of Items
Subsequent Analyses Using MaxDiff Utilities

Whether you are new to MaxDiff or a grizzled master, feel free to join this webinar and interact with one of the industry's leading MaxDiff experts.

Presenter(s)

Keith Chrzan

Executive Vice President, Sawtooth Analytics

Aaron Hill

Vice President, Business Development

Items mentioned in this webinar

Applied MaxDiff

Webinar Assets

Sawtooth Software Applied Maxdiff

15 July 2021

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